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Thursday, February 19th, 2009Location, location, location?
Friday, February 13th, 2009It used to be that location was the most important thing for a business. With the advances in technology and the ease of communication and data dispersement location is slipping in priority for many businesses.
In fact, if your business isn’t service oriented AND convenience driven then quality and market segment targeting are the new “location”. For instance, a reasonably priced gas station in the middle of no-where is not going to do as well as the usually overpriced gas station by a neighborhood or business district. I mean, what’s 25 cents a gallon difference in price when you are running on fumes? The flip side of the coin is buying a computer. If you have certain specifications and programs you want loaded on it and you don’t need it today, why does it matter if you order from the company next door rather than the company across the country? That decision is made, not on location, but on quality and whether or not their product meets your expectations.
So then what should you take from this? If you sell a product that is not service AND convenience driven then you have to advertise. Where better than the internet? It is a billboard that can be seen from several countries away. If you don’t have a website then get one. If you have one and it’s not ranked very high check your content and get linked. You can use our link directory at AdvertiseMySite to start with. Keep your content relevant and it never hurts to check out Google’s AdWords to get you out there.
The most important thing to know when advertising on the net is…
Thursday, February 12th, 2009Even if I had the answer, I woudn’t tell you. That’s right. I…would…not…tell…you. That actually is close to the answer. Intrigued? Let me explain.
If you had the best secret in the world, I mean the one that would make you a millionaire or better, but it would be diluted and eventually worth nothing if you told people, who would you tell? What’s that? You wouldn’t be generous enough to give or even sell your secret for less than a million bucks? So why would you buy into someone’s get rich quick scheme? Why give someone money when they are claiming to be selling the keys to the kingdom at slumlord prices? Because slum prices are cheap? When you pay for nothing, you are overpaying.
Moral of the story? Yes there are certain wealthy land developers with bad hair that have made a lot of money selling their secrets to success. The problem is that they are now secrets known by many people that worked years ago. Will they work today? Only if you have the money, power and ultimately essential resources to dictate your own rules.